Web design is a process of conceptualizing, planning, and building a collection of electronic files that determine the layout, colors, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors. Professional Web design helps to make your business appear credible online.
When you’re ready to build a website, you have several options. If you are not familiar with HTML programming language and Web design applications, there are a number of other options for creating your Web design:
- Hire a professional website design expert to create and build a unique Web site. (Recommended by Pentagy Ltd)
- Create your own website design using off-the-shelf software such as FrontPage® or Dreamweaver®. (These software packages do require technical expertise.)
- Use online website design tools with pre-set and/or customizable Web design templates to customize with your company colors, graphics and text.
The degree of customization included in your website design will determine the speed and cost of getting your site up and running.
Inbound marketing for your website products and services
Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
Social Media Marketing
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.